Linzi Murray

The Aesthetics of Joy


The Aesthetics of Joy

Brand Materials |  The Aesthetics of Joy, 2018

These print materials were made as companions to Joyful: The Surprising Power of Ordinary Things to Create Extraordinary Happiness by Ingrid Fetell Lee. The book outlines 10 principles (“The Aesthetics of Joy”) that one can observe and utilize to consciously add more joy into one’s life.


Joyful Buttons + Stickers

I created buttons and stickers in promotion of the book’s launch in September 2018. The stickers were used to seal little packets of confetti that went out with the books.


Photo by Ingrid Fetell Lee


#Joyspotting Bingo Cards

These are promotional bingo cards that encourage looking out for points of joy (“Joyspotting”) in one’s surroundings, a core practice in Joyful.


Aesthetic Cards + Worksheets

These Aesthetic cards and worksheets were utilized during workshops to aid participants in understanding the different Aesthetics of Joy, how to spot them, and how to implement them in one’s daily life.